We built Kloup
while raising our own.
Three companies. Three raises.
Same tracker, rebuilt from scratch.
Same deck, rewritten for ten audiences.
Same data room, scrubbed for every new investor.
Same monthly update — different month, identical shape.
We knew it cold, and we still hated every part of it.
A spreadsheet, a folder, a graveyard of tabs.
Tracker in Sheets. Deck in Notion. Data room in Drive. Calendar shared with too many people. Gmail labels we'd never get back to. We rebuilt the same scaffolding three times — and it broke at exactly the same place each time.
You opened the same spreadsheet fourteen times this morning.
You can't tell which version of the deck went out last.
The data room link broke for half the partners.
Three follow-ups slipped because the inbox is louder than the calendar.
And you can't remember what you told the partner at Sequoia.
Investors aren't asking because they're nosy.
They're asking because their investors are asking them.
LPs lean on funds. Funds lean on portfolio. Information moves in one direction so the money can move in the other. When the signal stops, the money does too.
Every founder has lost a round to bad follow-up.
Not because the product was wrong. Because the system around it never caught up to the work.
Writing an update feels like an hour you'll never get back.
Especially when the deal didn't close.
Especially when you missed the number.
Especially when there's still code to ship and a customer to win back.
We're founders. We get it.
What if your raise
ran like a product?
Every feature started as a workaround.
We wrote Kloup while running our own pre-seed and then bridge round. Every screen began as a frustrated workaround in a spreadsheet — then a one-off script — then a tab. When enough tabs lived in one place, that place was Kloup.
Meet Kloup.
Pipeline, data room, investor updates, warm intros, cap table — built to work the way fundraising actually works.